38 years in mobility

Since 1988 we have led the tire industry in Paraguay, with a presence in more than 30 countries.

Year founded

Years in mobility

Countries with presence

Years of warranty

Who we are

SUNSET, founded in 1988, is a traditional tire import and distribution company, established as a leader in the Latin American market.

In addition to owning our own brands, we represent several tire manufacturers for Latin America, offering a wide range of brands and sizes across passenger, van, truck, agricultural, off-road, inner tube, flap, truck rim, and tarp categories.

Immediate tire availability, volume, efficient logistics, technical capability, product competitiveness, authorized networks, warranty, and certifications have been the determining factors in SUNSET's consolidation.

Since 1988

Since 1988 we have led the tire industry, evolving and expanding for more than 38 years, growing into a multinational brand of reference in advanced mobility solutions, with a strong presence in both the domestic and international markets.

Presence in more than 30 countries

Our distribution and export network spans more than 30 countries, allowing us to guarantee a high-quality supply for markets as diverse as Australia, the Middle East, the Caribbean, and Latin America.

Pioneers in Paraguay and Latin America

We were pioneers in importing Asian tires, the first to introduce them in Paraguay and Latin America. Over time we expanded our manufacturing sources to countries such as Malaysia, Thailand, and Vietnam. Alongside distributing manufacturer brands, we developed our own.

In-house product development

Today we invest in every stage of production, from sidewall and mold design to raw material sourcing and the development of exclusive compounds, ensuring maximum quality and performance. We bring in engineering expertise from different countries to adapt our products to the soil, climate, and transport conditions of each region.

Tires and lubricants for every application

We provide quality tires and lubricants for industry, transportation, and the general public, with a wide range designed for every type of application: everyday vehicles, pickups, agricultural and industrial machinery, and trucks of all sizes.

Certifications and warranty

We specialize in the design and development of high-quality tires, recognized for their durability, cost-effectiveness, and above all, safety. Our quality is backed by international certifications such as ISO 9001, Inmetro, and ECE, among others. All our products carry a five-year manufacturing warranty.

Branches in Paraguay

With more than three decades of presence in Paraguay, we have branches in Asunción, Ciudad del Este, and Minga Guazú, where we provide first-class service with cutting-edge technology and trained staff. We maintain a steady plan of expansion and innovation, committed to development, job creation, and the country's economic growth.

Sustainability and social commitment

We reaffirm our commitment to sustainability through a comprehensive recycling program that reduces waste and turns used tires into useful products. Through our social responsibility program, we support the Las Tías children's home in Ciudad del Este, home to around 80 children in vulnerable situations, dedicating a percentage of our sales to offer them a safe and welcoming environment.

Vision

To be the leading company in tire business solutions.

Mission

To generate results, within ethical and legal boundaries, that meet the needs of our Customers, Employees, Suppliers, Shareholders, and Society.

Values

Commitment to work
Credibility and transparency
Austerity and ethics
Valuing people
Responsibility toward society and the environment