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By Lizza Gallardo Santander ·
XBRI and Flamengo U-20: a partnership powering the next generation of champions
At XBRI we believe high performance is built from the ground up. That is why, for more than two years, we have been the Master Sponsor of Flamengo U-20, one of the most successful youth academies in South American football, with our brand on the main space of the red-and-black shirt.
The partnership brings together a tire brand that supports drivers, hauliers and farmers on every kilometre and a club that stands for passion, high standards and results. Two different worlds that share the same values: preparation, consistency and the constant pursuit of the best performance.
A historic era for the Garotos do Ninho
Flamengo's youth players, known in Brazil as the Garotos do Ninho after Ninho do Urubu, the club's training centre, have lived through one of the brightest stretches in their history:
- Two-time CONMEBOL Libertadores U-20 champions (2024 and 2025). The second title was lifted in Asunción, at the Estadio Arsenio Erico.
- Two-time U-20 Intercontinental Cup champions (2024 and 2025), with both finals played at the Maracanã and the XBRI brand on the chest.
- Third consecutive Libertadores U-20 final in 2026, played in Quito, Ecuador.
Results that reflect the strength of a winning partnership, on and off the pitch.
A relationship built on trust
The sponsorship goes far beyond a logo. It is a close relationship, built on mutual respect and joint work. In 2025 we welcomed Gabriel Macedo, Flamengo's commercial manager, a visit that strengthened our alignment for the challenges ahead.
We are grateful for the trust and the respectful relationship with Flamengo. XBRI and Flamengo: performance, passion and victory.
Meeting Zico
This year we also had the honour of meeting Zico, one of the greatest idols in the history of Brazilian football and an everlasting Flamengo icon, and presenting him with the red-and-black shirt bearing the XBRI brand.
Two passions that make us proud: Flamengo and XBRI.
Why does a tire brand invest in youth football?
A tire and a high-performance athlete have more in common than it seems: both need technology, resilience and preparation to respond when they are pushed the hardest. Supporting young talent is our way of investing in the future, with the same mindset we bring to every product: thinking long term.
For XBRI, standing beside Flamengo U-20 means being close to tomorrow's champions. Because supporting champions is part of our DNA.
Follow this story on our blog: revisit the Libertadores U-20 title won in Asunción and the back-to-back U-20 Intercontinental Cup titles.
Frequently asked questions
Who is the master sponsor of Flamengo U-20?
XBRI has held the main space on the Flamengo U-20 shirt as Master Sponsor for more than two years.
What titles has Flamengo U-20 won in recent years?
It won the CONMEBOL Libertadores U-20 twice (2024 and 2025) and the U-20 Intercontinental Cup twice (2024 and 2025), and reached the 2026 Libertadores U-20 final.
What does "Garotos do Ninho" mean?
It is the nickname for Flamengo's youth players, a reference to Ninho do Urubu, the club's training centre in Rio de Janeiro.
